Research Methods in Health Care Change Management and Tourism Management

Document from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing Wawasan Open University (Business Studies) course: MBA language: English abstract: This research methods report was written in response to a tutor marked assignment. Part A of the assignment deals with two case studies from the areas of health care (Magriet & Berndt 2011: The effect of changes in servicescape and service quality perceptions in a maternity unit) and change management (Hatum Pettigrew & Michelini 2010: Building organizational capabilities to adapt under turmoil) respectively. An overview of the studies' contents is given and the research methods used are described and critically assessed. In Part B the author presents his own proposal of a tourism-related research design which includes a theoretical framework hypotheses and methodology.