Research Methods in Management

unit – I introduction to research 1.1 - 1.18 research – concept - business research – definition – features – types: basic and applied exploratory descriptive and causal – phases of business research. Br>unit – II research problem 2.1 – 2.26 process and formulation of research problem - sources – identification –selection– criteria of a good research problem – research design - meaning – essential stages in the preparation of research design – Evaluation of the research design – a model design. Br>unit- III hypothesis 3.1- 3.19 hypothesis ––characteristics of good hypothesis– types – sampling – nature - Simple probability complex probability and non-probability. Br>unit – IV data collection 4.1 – 4.25 sources and collection of data - primary and secondary sources - methods of data collection – merits and demerits -presentation - coding data Entry and tabulation - analysis interpretation of data. Br>unit – V research report 5.1 – 5.17 research report – concept – types - steps in organization of research report – significance of report writing – drafting of reports – contents of a report.