In the past 40 years of reform and opening up China's economy has grown rapidly and made remarkable achievements. At the same time the gradual deterioration of the ecological environment is increasingly prominent. The deep-seated reason is that people lack the minimum understanding of the relationship between man and nature. As the future force of national construction the cultivation of ecological moral quality of college students is very important. For a long time moral education in colleges and universities in China has accumulated rich experience which plays an important role in training high-quality talents. Therefore it has great significance to integrate ecological moral education into moral education in colleges and universities and to carry out ecological moral education in colleges and universities.