Resourcing the Start-up Business


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About The Book

<p>Drawing on the most up-to-date and relevant research this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding digitalization and Covid-19 and dedicates new chapters to:</p><ul> <p> </p> <li>lean start-ups and business models </li> <p> </p> <li>idea generation and opportunity development and</li> <p> </p> <li>business incubators and accelerators. </li> </ul><p>The book supports students with learning objectives a summary discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. <i>Resourcing the Start-up Business</i> will be a valuable textbook for students of entrepreneurship and new venture creation globally.</p>
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