Restaurant Success by the Numbers

<b>This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.</b> <p/>Ninety percent of all restaurants fail and those that succeed happened upon that mysterious X factor right? Wrong! A man of many hats--money-guy restaurant owner and restaurant consultant--Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own) this comprehensive how-to walks readers through the logistics of opening a restaurant: concept location menu ambiance staff and most important profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon Yelp and Twitter <i>Restaurant Success by the Numbers</i> remains a critical resource for navigating the food industry. Opening a restaurant isn't easy but this realistic dreamer's guide helps set the table for lasting success.