Restaurant Success by the Numbers Second Edition

This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.. Ninety percent of all restaurants fail and those that succeed happened upon that mysterious X factor right? Wrong! A man of many hats—money-guy restaurant owner and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own) this comprehensive how-to walks readers through the logistics of opening a restaurant: concept location menu ambiance staff and most important profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon Yelp and Twitter Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy but this realistic dreamer’s guide helps set the table for lasting success.