Retail and Marketing Channels (RLE Retailing and Distribution)

<p>Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.</p><p>This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally the book assesses the implications of new developments in the evolution of marketing channels.</p><p>First published 1989.</p>