RETAIL MANAGEMENT 3/E

The third edition of Retail Management is specially designed to meet the requirements of the postgraduate students of management. The book provides a lucid explanation of essential concepts related to retail management with the help of Indian and global examples exhibits and case studies. The text integrates theory with corporate examples and provides rich insights into the dynamics of the retail sector. Key features: • Contains classroom-tested cases from global as well Indian retail chains and stores • Includes examples and exhibits in key areas of retail management • Provides concept-review questions and classroom and field projects such as group discussions and analytical reporting at the end of each chapter New to the third edition: • Includes a new chapter on e-commerce • Contains extended coverage on use of technology in retail role of private labels and coverage of legal and political aspects of the retail business • Presents revised and updated content throughout