Retail Management

unit – 1 retailing – importance – functions and characteristics – types of retailers – retailing - principles - main drives of retailing. Br>unit – 2 retailing formats: store based and non-store based – advantages and disadvantages. Br>unit – 3 retail location – types of location site – factors influencing selection of location – selection of location (urban rural sub-urban) – merits and demerits. Br>unit – 4 store layout – importance – steps for designing store layout – visual merchandising – objectives – essentials of successful visual merchandising- signage – types – characteristics of a good signage. Br>unit – 5 opportunity in retail sales: Management and entrepreneurial opportunities - Internet retailing – advantages and disadvantages – traditional vs. Cyber retailing.