Retail Performance Management in the Luxury Industry

Bachelor Thesis from the year 2010 in the subject Business economics - Controlling grade: A European Business School - International University Schloß Reichartshausen Oestrich-Winkel (Marketing & Luxury Strategy) language: English abstract: In order to supply customers with the growing demand of luxury luxury retail isgaining importance on a global scale. More and more new luxury companies and retailers enter the global market and thus render it more competitive. Additionally the financial crisis has struck many luxury companies and retailers that thought themselves safe from market and demand fluctuation very hard - pushing some to the verge of bankruptcy.This increases the necessity to make use of resources as wisely as possible and to control costs and investments. But how does this affect luxury businesses?