Retailing

<p><strong>Retailing: Market and Firm Level </strong>by <strong>V. Kumar</strong> delves into the complexities of the retailing industry providing a comprehensive understanding of both market-level dynamics and firm-specific strategies. This insightful book offers an in-depth exploration of key retail concepts including consumer behavior market trends supply chain management and the technological disruptions shaping the future of retail. </p><p></p><p>V. Kumar a globally recognized expert in marketing uses real-world case studies and data-driven insights to illustrate how retail firms can leverage customer analytics optimize pricing strategies and build effective omnichannel approaches to stay competitive in today's fast-evolving retail landscape. The book addresses challenges faced by retail firms of all sizes providing practical frameworks for growth innovation and sustainable success. </p><p></p><p>Whether you're a retail professional a business student or a marketing strategist this book equips you with the knowledge to navigate the rapidly changing world of retailing from the market level to firm-specific considerations. <strong>Retailing: Market and Firm Level</strong> is a must-read for anyone looking to stay ahead in the competitive retail environment. </p>