Retargeting

<p>Retargeting has come a long way in the last few years. Originally seen as a super complex and expensive tactic available only to big businesses retargeting has recently become a must-have advertising tactic for all businesses. More importantly it's now affordable and learnable for even the newest entrepreneur.</p><p><br></p><p>So what is it? Retargeting is the act of advertising to consumers based on their previous actions or behavior. Ever visited a site to learn about a certain product or brand and suddenly you notice images of that product or brand following you all over the web? Yup that's retargeting. And it's proven to work like a charm! </p>