Rethinking Creativity

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking.It shows that creativity buildson what we know and how weuse old ideas to produce newones. In a highly readable format Robert W. Weisberg uses case studies of seminal creative advances such as Leonardo''s ''Aerial Screw'' and Frank Lloyd Wright''s award-winninghouse ''Fallingwater.'' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.