Rethinking Strategy for Creative Industries

About The Book

<p>Based on extensive original research and live empirical data derived from case studies interviews and observations from creative managers this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. <p></p>This book will be of significant interest to scholars advanced students and practitioners in the Creative Industries and also for academic libraries management consultancies and practitioners. <p></p>
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