English
Paperback
₹12869
(All inclusive*)
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Looking to place a bulk order? SUBMIT DETAILS
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray Joke Hermes John Tulloch and David Morley a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda they suggest can adequately account for our ubiquitous highly reflexive participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.
Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Details
ISBN 13
9780761950714
Publication Date
-31-08-1999
Pages
-224
Weight
-325 grams
Dimensions
-156x234x12 mm
