Return Of A Dead Pimp centers around the story's central character Jay Priest a pimp who ends up winning the 1976 International Player's Ball. After emerging victorious Jay takes his pimping talents overseas opening up a chain of brothels aptly called Jack Off In The Box. Hating to see a black entrepreneur become a billionaire the government decides to kill Jay's older brother back home in Michigan by having him get electrocuted at the automotive plant where he works.