REVERSE LOGISTICS SUSTAINABILITY AND SOCIAL ENTREPRENEURSHIP

This work aims to demonstrate from social entrepreneurship how the process of recycling fish scales works using reverse logistics in an association of artisans COPESCA located in the city of CAMALAÚ-PB. For this an interview was conducted by the president of the colony for data collection in addition to on-site visits and direct observation. Thus it was found that through social entrepreneurship it is possible to transform and develop a certain region through sustainable practices such as reverse logistics and offer a better quality of life to beneficiaries.