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English
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About The Book
Description
Author
This book provides current comprehensive state-of-the-art articles in review of marketing research. It describes a detailed framework for consumer action in terms of automaticity purposiveness and self-regulation. The book presents a review of affective forecasting and misforecasting.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹11225
₹13560
17% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9780765613059
Publication Date
-01-11-2005
Pages
-252
Weight
-534 grams
Dimensions
-174x246x14.95 mm
