Revitalising Audience Research

<p>The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives in ways often unanticipated by industries and professionals.</p>