REVITALIZING AGRICREDIT THROUGH CROP ANALYTICS : A TOOL FOR AGRI CREDIT RISK MANAGEMENT

Crop analytics from seeding to commodity marketing provides numerous insights to various stakeholders particularly lenders and bankers. The article discusses some of the current and anticipated future trends that will assist banks in managing crop cultivation finances much more efficiently. Adoption of analytics will herald a new era in crop loan/Kisan Credit Card (KCC) in the coming days. Various technology service providers have built their business models around technology and offer customised crop cultivation services. The good news is that many farmers across the country have begun to adopt it as one of the cultivation practise enablers. Farmers pay for customised services based on crop geography and value; the results are encouraging with higher yield and quality as the end result. This technology is also useful in easing the difficulties associated with crop cultivation financing