Revolutionizing Business Marketing through Experience Mix : Designing and Managing the Perfect Customer Experiences

Great Experiences create a great journey both for the customers and a firm. The experience mix comprising 6Es; Essence Emotional Esthetic Esteem Existence and Ease offer a holistic framework to create manage and deliver perfect customer experiences. The book illustrated with real-life examples case studies and applications present a clear approach towards the implementation of experience philosophy in the small/medium/large-scale organizations.