In Aristotle's Rhetoric the philosopher identifies rhetoric as one of the three key elements of philosophy along with logic and dialectic. According to Aristotle logic is concerned with reasoning to reach scientific certainty while dialectic and rhetoric - because they are concerned with probability - are the branches of philosophy best suited to human affairs. Rhetoric is a tool for practical debate a means for persuading a general audience to resolve practical issues using probable knowledge. Rhetoric comprises three books. Book I presents a definition the purposes of rhetoric and a detailed discussion of the major contexts and types of rhetoric. Book II examines in detail the three means of persuasion: those grounded in credibility in the emotions and psychology of the audience and in patterns of reasoning. Book III introduces the elements of style such as word choice metaphor sentence structure and arrangement or organization.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.