Rhetoric

Aristotles Rhetoric is an ancient Greek treatise on the art of persuasion dating from the 4th century BC. In Greek it is titled ΤΕΧΝΗ ΡΗΤΟΡΙΚΗ in Latin Ars Rhetorica. In English its title varies: typically it is titled Rhetoric the Art of Rhetoric or a Treatise on Rhetoric.Aristotle is generally credited with developing the basics of the system of rhetoric that thereafter served as its touchstone influencing the development of rhetorical theory from ancient through modern times. The Rhetoric is regarded by most rhetoricians as the most important single work on persuasion ever written. Gross & Walzer concur indicating that just as Whitehead considered all Western philosophy a footnote to Plato all subsequent rhetorical theory is but a series of responses to issues raised by Aristotles Rhetoric. This is largely a reflection of disciplinary divisions dating back to Peter Ramuss attacks on Aristotlean rhetoric in the late 16th century and continuing to the present.( wikipedia.org)