Rhetorics of Evidence

<p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Visual Rhetoric</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Series Editor: David Blakesley</span></p><p><br></p><p><strong>Rhetorics of Evidence: Science - Media - Culture</strong> explores how insights of rhetorical theory and interdisciplinary perspectives combine to create a deeper understanding of visual rhetoric's possibilities and challenges. With contemporary communication increasingly reliant on visual illustration and narrativity the traditional rhetorical category of <em>evidentia</em> has gained significant relevance in today's science media and culture. Vivid and easily intelligible communication is necessary to convey the meaning of new scientific findings to a broader public ensure effective cooperation between experts in different fields and establish a fruitful dialogue between science and society.</p><p><br></p><p>Featuring sixteen essays written by international specialists <strong>Rhetorics of Evidence </strong>represents a wide range of disciplinary fields with the common goal of grasping the influence of evidence in science and society. Authors combine approaches from classical rhetorics science communication literature and media studies design and rhetoric of science. Each essay highlights a rhetorical perspective focused on communicative strategies and persuasion. The result is a multifaceted portrait of evidential instruments and techniques that explores diverse applications ranging from paleontology meteorology neurological science and neurological computation to literature film photography and civic rhetoric.</p><p><br></p><p><strong>Contributors</strong> include Kirsten Brukamp C. Giovanni Galizia Jeffery Gentry Robert Hariman Klaus Hentschel Colleen E. Kelley Joachim Knape Hubert Knoblauch Olaf Kramer Eric Lettkemann Philipp Löffler John Lucaites Michael Pelzer William M. Purcell John W. Ray Jenny Rock David M. Schultz Julia Siebert Thomas Susanka Anne Ulrich and René Wilke.</p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Printed in color on 6 x 9 70# white paper with 63 illustrations notes bibliographies and index.</span></p>