<p> Fish where the Fishes are. - Charlie Munger.</p><p>Why do most companies in textiles struggle? Why most automakers struggle? Why most IT firms in Bangalore thrive? Why most media companies struggle? The answer - Industry Structure.</p><p> Just before you are getting into something whether that be as an investor or an entrepreneur you need to take an informed decision. This book is exactly that - a hands-on guide to help you take an informed decision about which industries to select.</p><p>With the 'Industry Sheets' created in 4+ years of research the chances of being in right industries at right time in investing as well as entrepreneurship go up significantly.</p><p>Reviews - </p><p>Portfolio construction is not an easy task neither for the novice students of the financial markets nor for the seasoned professionals or the entrepreneurs wishing to deploy capital.</p><p>Rich Ponds by Anurag Sundarka breaks down the process of studying industries and identifying the most promising among them in such a clear and consistent way that makes it very valuable to everyone involved in the investment process. Highly recommended.</p><p>– DimitriosNousiasCFA</p><p>CIO Whitetip Investments</p><p><br/>An important aspect of the investment profession is understanding a business. Numbers and balance sheet provide a good perspective on the past but understanding qualitative drivers of a business is crucial in evaluating the future potential of any business. This book is an impressive attempt at providing a structured framework of evaluating not only any business (and its competition) but also evaluating industries.<br/>– Samit Vartak<br/>Chief Investment Officer SageOne Investments</p>
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