Richard Branson as a Global Magnate. What to learn from him about Business

Seminar paper from the year 2017 in the subject Business economics - General grade: 95.0 language: English abstract: This paper seeks to present Richard Branson as an accomplished entrepreneur who has all qualities desirable in the trade. Indeed Branson has in the course of years proved to be an astute entrepreneur by applying the right skills for different scenarios something that has occasionally worked for him and made him build an empire that cannot fail recognition.Entrepreneurship is the ability to develop a desire to systematize and manage a business undertaking fully cognizant of various risks involved and navigating towards profit attainment. Richard Branson is without a doubt a force to reckon with if the empire he has built from scratch is anything to go by. He has due to great entrepreneurial skills been able to build and cut a niche within the airline industry. Today Virgin Atlantic is a brand name that cannot be washed away. Further Branson has ventured in other business by applying diversification; a virtue that is core in entrepreneurship. The essence of entrepreneurship being good leadership Branson has been able to apply the right leadership in the course of time thereby expanding his territory within the business realm.