Ride The Flat World

Gone are the days when technology used to be just an enabler of business. Technology developments like the Internet and e-commerce are making several businesses redundant at a breathtaking pace. Successful businesses are those that figure out new ways to understand and serve their customers using technology. In his book Sanjay Maradi using the flat world phenomenon as a backdrop explains how technology and the teams that work with it have evolved to keep pace with the economy. This historical view helps readers understand how we got here. This understanding provides insights to the path organizations must take to leverage technology for the benefit of their key stakeholder - the customer.