Riding the Blue Train

What if you are the only thing holding you back? You cannot outperform your mindset. A groundbreaking approach that has helped hundreds of companies transform their culture and accelerate their growth.Bart Sayle & Surinder Kumar believe that you already have what you need to transform your business. The key is unleashing the energy creativity and power of your people to unlock the potential of your culture.This inspiring book will change the way you think about corporate culture leadership and growth. It offers a simple but profound message: in order to build your business you have to build the people.When change hits fear of the unknown and fear of failure can override the success of your transformation strategy. By shifting the mindsets and awareness of the people in your organisation to help them to see change as an opportunity they will get off the “red train” of defensiveness negativity and anger. Instead they’ll start riding the “blue train” of empowerment enthusiasm and creativity - and amazing results will follow.Go inside the world’s most successful organisations including P&G Nike Visa Pepsi Mars Wrigley and British Airways to discover how Bart Sayle and his work with Breakthrough Global has helped them to generate billions of dollars in value.Riding the Blue Train features dramatic success stories from clients who have applied these principles in the real world. Learn how the Breakthrough approach helped:Mars Wrigley wake up a sleeping giant to double its business in 5 yearsPepsi break the mould and increase its market share by creating a “total refreshment beverage company”British Airways generate an innovative strategy that transformed its service and created groundbreaking customer insightsThis new updated version offers a practical guide and roadmap of tools and techniques to raise your performance and experience Breakthrough results for yourself.Who is Riding the Blue Train For?CEOsLeadersRising StarsEntrepreneursManagersCoachesYou! Anyone experiencing change and transformation who wants to grow themselves and their business.