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About The Book
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How can one survive in a marketwhich is volatile and uncertain?. What strategies have workedand not worked in the past?. What does it take to be successfulin India?. What are the successful strategiesapplied by the likes of HUL GodrejAdani Ports and redBus?. So what does it take to Ride the Tiger? Sound flexiblestrategy operational excellence and dedication tocustomer-centric innovation. But what does that reallymean? How have successful Indian companies managedchallenges in an extremely price-s