English
LOOKING TO PLACE A BULK ORDER?CLICK HERE
Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780670094929
Publication Date
-01-01-2021
Pages
-272
Weight
-305 grams
Dimensions
-139.7x215.9x17.91 mm
Imprint
-Penguin Random House India Pvt.Ltd.
Details
ISBN 13
:
9780670094929
Publication Date
:
01-01-2021
Pages
:
272
Weight
:
305 grams
Dimensions
:
139.7x215.9x17.91 mm
Imprint
:
Penguin Random House India Pvt.Ltd.
Publisher
About The Book
Description
Author
Your brand is what peoples' brains make of it. Right Between the Ears lays out an entirely new approach based on years of development and real-world testing that Dayal calls Cognitive Branding for designing and building epic brands. He uses the theories of behavioural science to understand how to successfully market a brand and has used his concept of 'cognitive branding' with top brands like Kraft Phillips Unilever and Mastercard to name just a few. That coding and decoding the mantra for how t
Available Coupons
Coupons redeemable on this product:
Details
ISBN 13
9780670094929
Publication Date
-01-01-2021
Pages
-272
Weight
-305 grams
Dimensions
-139.7x215.9x17.91 mm
Imprint
-Penguin Random House India Pvt.Ltd.
Details
ISBN 13
:
9780670094929
Publication Date
:
01-01-2021
Pages
:
272
Weight
:
305 grams
Dimensions
:
139.7x215.9x17.91 mm
Imprint
:
Penguin Random House India Pvt.Ltd.
Publisher
Ratings & Reviews
No reviews added yet.
