Right between the Ears

Your brand is what peoples' brains make of it. Right Between the Ears lays out an entirely new approach based on years of development and real-world testing that Dayal calls Cognitive Branding for designing and building epic brands. He uses the theories of behavioural science to understand how to successfully market a brand and has used his concept of 'cognitive branding' with top brands like Kraft Phillips Unilever and Mastercard to name just a few. That coding and decoding the mantra for how to make connections in the brain that drive consumers to buy the chosen brands is the Holy Grail that marketers seek and Right Between the Ears delivers just that.