Risk Roulette

<p><b>Success requires taking a risk or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision? </b> <p/>Risk isn't just about being risky and having a blasé attitude to responsibility. It's about understanding risk more broadly from the level of risk involved in a decision and how to reduce it to the difference between short-term and long-term risk. <p/>Based on fifteen years researching and interviewing leaders including the founders and chief executives of some of the biggest businesses around the world journalist <b>Graham Ruddick</b> has found that there's a pivotal trait leaders have when it comes to success: they understand risk. <p/>Join icons from the worlds of business finance journalism and sports who know how to make risk work for them and push the boundaries so you can elevate your business.</p>