Stuart Rosenberg traces the growth of rock and roll music from its beginnings in 1955 through the end of the 1960s. During this fifteen year period rock and roll became a major industry creating a new generation of songwriters recording artists producers and entrepreneurs and introducing a variety of new musical genres. From the emergence of Elvis Presley and rock and roll's early pioneers in the mid-1950s to the teen idols of the late 1950s to the British invasion and the soul of Motown and Stax in the mid-1960s to the progressive rock of the late 1960s Rock and Roll and the American Landscape presents an intellectual perspective while chronicling the people and the events that shaped the popular culture.