Role of adopting response strategies to manage the Front-End phase

The study investigates the role of the Front-End phase within the context of Innovative Small and Medium-sized Enterprises through the project management lens focusing on what practitioners can do to manage this phase. Taking a cue from the assumption that the Front-End phase of a project is a very critical and important stage this study begins with a literature review on innovation and on its role among the Small and Medium-sized Enterprises and moves to the identification of the main challenges that an Innovative Italian Small and Medium Enterprise has to face in the Front-End phase. Particularly the research focuses on the strategies that a Project Manager can implement to deal with the fuzzy nature of the Front-End phase originated by uncertainty equivocality and complexity.