Role of Artificial Intelligence in the Tourism and Hospitality Sector

<p>This timely expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries.</p><p>The disruptive nature of AI is captured in a logically structured and accessible way with global case studies covering the latest technological developments in AI via a wide range of detailed ‘real-world’ examples designed to help the reader understand how this complex subject area is applied in industry. Topics covered include privacy concerns AI in hotels personalisation of the guest experience travel planning virtual assistants and recommendation systems sustainability blockchain AR VR IoT smart destinations and big data analytics amongst others. Chapters also include insights on governmental policies environmental sustainability social change and how these impact and interact with AI technologies within the context of tourism and hospitality.</p><p>This volume is of pivotal interest to students scholars and academics in the fields of tourism hospitality business management human geography social sciences and sustainability as well as those with an interest in AI technology more generally.</p>