Role of leadership style & IM in enhancing Satisfaction & Performance

About The Book

This study reports on The role of leadership style and Internal marketing in enhancing job satisfaction and organizational performance (A comparative study of public and private sector universities)”. The data was collected using sample size of 500 as recommended by(saunder 2007) and questionnaire is used for data collection random sampling technique was used in selection of the data.This study was carried out with motivation to investigate the transformational leadership styletransactional leadership stylejob satisfaction and organizational performance with the following sub variables Individualized SupportIntellectual StimulationContingent rewardFeeling of ControlFeeling of CompetencePromotionFringe BenefitsTraining and DevelopmentRecognition Attractive WorkAchievementsCareer PathInternal CommunicationCustomer OrientationService QualityJobCommitment of employees MotivationHigh production of employeesJob retentionteamwork and CooperationOverall performance.The findings show that leadership Style internal marketing job satisfaction and organizational performance are strongly interconnected.
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