Routledge Companion to Marketing and Society

<p>The <i>Routledge Companion to Marketing and Society</i> focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended).</p><p>This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking.</p><p>This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.</p> <p>The social impact of the relationship between marketing and society: an introduction</p><p>Krzysztof Kubacki, Lukas Parker, Christine Domegan and Linda Brennan</p><p>A. Marketing for social impact: an overview</p><p>1. Systems thinking in marketing for social impact</p><p>Roger Layton, Christine Domegan and Linda Brennan</p><p>2. Value-based exchanges in macromarketing perspective</p><p>Mark Peterson</p><p>3. Digitization and consumer choice</p><p>Alex Reppel</p><p>4. Quantified self: from citizen science to commodified subjects </p><p>Tanja Kamin and Andreja Vezovnik</p><p>5. Evaluation of the social impact of marketing</p><p>Joy Parkinson and Jay Naidu</p><p>B. Marketing and consumer issues</p><p>6. Consumption and well-being</p><p>Alexandra Ganglmair-Wooliscroft</p><p>7. Consumer activism and social movements</p><p>Jessica Vredenburg and Amanda Spry</p><p>8. Consumer privacy</p><p>Eathar Abdul-Ghani</p><p>9. Gendered marketing and feminism</p><p>Lauren Gurrieri, Hayden D. Cahill, Fiona Finn, Laura McVey and Sadaf Sagheer</p><p>10. A conceptual framework for managing excessive social media use</p><p>Kseniia Zahrai, Ekant Veer, Paul W. Ballantine and Huibert Peter de Vries</p><p>C. Commercial marketing</p><p>11. Brands and branding: symbols of progress in society</p><p>Samuelson Appau and Kofi Poku</p><p>12. Corporate social marketing</p><p>Alexander Campbell, Sameer Deshpande and Sharyn Rundle-Thiele</p><p>13. Sustainability marketing and the environmental impact of marketing</p><p>Ann-Marie Kennedy and Sommer Kapitan</p><p>14. Credibility vs. transparency in green marketing</p><p>Sommer Kapitan</p><p>15. Social enterprises and B2B relationships: towards a typology</p><p>Nathalie Nørregaard Larsen, Martin Hannibal and Natasha Evers</p><p>D. Non-profit marketing</p><p>16. Communicating for social impact: upstream and downstream considerations</p><p>P. Christopher Palmedo</p><p>17. Social marketing</p><p>W. Douglas Evans and Jeff French</p><p>18. The global campaign against tobacco: a brief history</p><p>Jackie Dickenson and Robert Crawford</p><p>19. Non-profit and charity marketing: navigating amidst the growing markets for ‘social conscience and pressure for purpose’</p><p>Rita Kottasz, Ian MacQuillin and Roger Bennett</p><p>20. The Tempest: marketing the arts for social impact in a pandemic</p><p>Ruth Rentschler, Bianca Araujo and Boram Lee</p><p>21. The impact of political marketing on the well-being of society</p><p>Jennifer Lees-Marshment, Edward Elder and Joyce Manyo</p><p>E. The future of marketing for social impact</p><p>22. Marketing in a time of Covid-19: how we got here and what to do next</p><p>Gerard Hastings</p><p>23. Marketing and climate emergency: it is profitable to let the world go to hell</p><p>Hamilton Coimbra Carvalho</p><p>24. Interdisciplinary approaches to marketing for social impact</p><p>Pia Polsa, Lukas Parker and Linda Brennan</p><p>25. Marketing to foster development in the Global South</p><p>Nathaly Aya Pastrana, Khai Trieu Tran and Irma Martam</p><p>26. Marketing and the UN SGDs</p><p>Rowena K Merritt, Hajra Hafeez-ur-Rehman and Nitesh Patel</p><p>27. Marketing education for social impact</p><p>Michael Basil and Debra Z. Basil</p>