Routledge Companion to Non-Market Strategy

<p>It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.</p><p>Providing comprehensive and leading edge overviews of current scholarship this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy.</p><p>With a foreword by David Baron the international team of contributors includes Jean-Philippe Bonardi Bennet Zelner and Jonathan Doh who combine to create a book that is essential reading for students and researchers in business management and politics including those interested in business regulation environmental policy political risk and corporate social responsibility. </p>