<p>Since the publication of the ground-breaking first edition there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated this new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption.</p><p>Divided into sections it addresses key topics including digital entertainment self-representation communication Big Data digital spirituality online surveillance and algorithmic advertising. It explores developments such as consumer data collection techniques peer-to-peer payment systems augmented reality and AI-enhanced consumer well-being as well as digital transgression secrecy crypto-currencies NFTs and cultural concerns such as the spread of conspiracy theories and fake news. From digital influencers digital nomads and digital neo-tribalism to robots and cyborgs it explores existences that blur boundaries between humans and machines reality and the metaverse and the emerging technoculture – a state of all-encompassing digital being.</p><p>This unique volume is an essential resource for scholars practitioners and policy makers and will continue to provide a new generation of readers with a deep understanding of the universe of digital consumption.</p>
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