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English
Paperback
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About The Book
Description
Author(s)
<p>Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research it highlights the critical
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780367886073
Publication Date
-12-12-2019
Pages
-464
Weight
-767 grams
Dimensions
-174x246x24.44 mm
