Routledge Handbook of Sport Communication

<p>The <i>Routledge Handbook of Sport Communication </i>offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.</p><p>Now in a fully revised and updated second edition it explores communication within through and for sport in various theoretical conceptual cultural behavioral practical and managerial aspects. Including contributions from leading sport communication scholars and professionals from around the world the book is structured around four key themes: theoretical and conceptual foundations; mediated aspects of sport communication; sociological aspects; and organizational technological and managerial aspects. This new edition includes expanded coverage of important and emerging topics within sport communication including cross-cultural communication rhetoric in sport storytelling the business of sports broadcasting athlete activism and communication within sports teams.</p><p>Taking stock of current research new ideas and key issues this book is an essential reference for any advanced student researcher or practitioner with an interest in sport communication sport business sport management sport marketing communication theory journalism or media studies.</p>