Routledge Handbook of Sport Communication

The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within through and for sport in all its theoretical conceptual cultural behavioral practical and managerial aspects tracing the contours of this expansive transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications.Including contributions from leading sport media and communications scholars and professionals from around the world the book examines emerging (new and social) media traditional (print broadcast and screen) media sociological themes in communication in sport and management issues at every level from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research new ideas and key issues this book is an essential reference for any advanced student researcher or practitioner with an interest in sport communication sport business sport management sport marketing communication theory journalism or media studies.