Routledge Handbook of Sports Marketing

<p>Sports marketing has become a cornerstone of successful sports management and business driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world the <i>Routledge Handbook of Sports Marketing</i> goes further than any other book in exploring the full range of this exciting discipline.</p> <p>Featuring contributions from world-leading scholars and practitioners from across the globe the book examines theories concepts issues and best practice across six thematic sections-brands sponsorship ambush marketing fans and spectators media and ethics and development-and examines key topics such as: </p> <ul> <p> <li>consumer behaviour</li> <p></p> <p> <li>marketing communications</li> <p></p> <p> <li>strategic marketing</li> <p></p> <p> <li>international marketing</li> <p></p> <p> <li>experiential marketing</li> <p></p> <p> <li>and marketing and digital media</li> <p></p></ul> <p>Comprehensive and authoritative the <i>Routledge Handbook of Sports Marketing</i> is an essential reference for any student or researcher working in sport marketing sport management sport business sports administration or sport development and for all practitioners looking to develop their professional knowledge.</p>