Routledge Handbook of Sports Sponsorship

<p>The <em>Routledge Handbook of Sports Sponsorship</em> provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis this book offers an authoritative reference for large and small events.</p><p>The text also provides an accessible review of the legal issues associated with marketing copyright and contracts in print television and radio sponsorship illustrated with a wealth of case studies. Includes: </p><p>• Sports marketing and sports management theory.<br>• Stage by stage analysis of the sponsorship process</p><p>•The roles of different key stakeholders in the process</p><p>• Thorough explanation of copyright and contract law for sports sponsorship<br>• Major international sports sponsorship case-studies examined from concept stage through to post-event analysis.</p><p>The <em>Routledge Handbook of Sports Sponsorship </em>is essential reading for students and a valuable reference for professionals in sports law sports management sports marketing and brand management. </p>