Routledge International Handbook of Consumer Psychology

<p></p><p>This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. </p><p></p><p>The book is divided into seven sections, offering a truly comprehensive reference work that covers:</p><p></p><ul> <br><br><p></p> <li>The historical foundations of the discipline and the rise of globalization</li> <br><br> <br><br><p></p> <li>The role of cognition and multisensory perception in consumers’ judgements</li> <br><br> <br><br><p></p> <li>The social self, identity and well-being, including their relation to advertising</li> <br><br> <br><br><p></p> <li>Social and cultural influences on consumption, including politics and religion </li> <br><br> <br><br><p></p> <li>Decision making, attitudes and behaviorally based research</li> <br><br> <br><br><p></p> <li>Sustainable consumption and the role of branding</li> <br><br> <br><br><p></p> <li>The particularities of online settings in framing and affecting behavior</li> <br><br> </ul><p></p><p>The <i>Routledge International Handbook of Consumer Psychology</i> will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.</p> <p><strong>Part I: Introduction and cross-cultural research</strong> 1. The history of consumer psychology <em>Cathrine V. Jansson-Boyd and Nigel Marlow </em>2. Cross-cultural consumption<em> Susan Forquer Gupta</em> 3. Globalization, branding and multicultural consumer behaviour <em>Carlos J. Torelli and María Rodas</em> <b>Part II:</b> <b>Consumer cognition and perception </b>4. Visual attention in consumer settings <em>J. Wesley Hutchinson, Joy Lu and Evan Weingarten</em> 5. Perception and consumption: Touch, multisensory integration and congruency <em>Cathrine V. Jansson-Boyd</em> 6. The role of procedural knowledge in consumer judgement and decision making <em>Robert S. Wyer, Jr.</em> 7. Unconscious cognition effects in consumer research <em>Claudiu V. Dimofte</em> 8. Capturing the consumer’s unconscious: Applying the implicit association test in consumer research <em>Dominika Maison and Aiden Gregg</em> <b>Part III:</b> <b>Social perception, self, identity and well-being</b> 9. The self in consumption<em> Russell Belk</em> 10. Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far <em>M. Joseph Sirgy, Dong-Jin Lee, and Grace B. Yu</em> 11. Social comparison processes in advertisement: On the relative sales-value of beauty <em>Michael Häfner</em> 12. Applying universal dimensions of social perception to consumer context: An extension of the SCM/BIAF models with the relevance principle <em>Magdalena<b> </b>J.<b> </b>Zawisza </em>13. Does size matter? Media influences and body image<em> Megan Hurst,<b> </b>Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs</em> 14. The psychology of healthy eating <em>Lara Spiteri-Cornish</em> <b>Part IV: Social and cultural influences </b>15. Political marketing: Theory and practice<em> Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman </em> 16. Religion and consumer behaviour<em> Elizabeth A. Minton and Lynn R. Kahle</em> 17. The psychological consequences of money for economic and social relationships <em>Tomasz Zaleskiewicz and Agata Gasiorowska</em> 18. Young children as consumers: Their vulnerability to persuasion and its effect on their choices <em>Dick Mizerski, Shasha Wang, Alvin Lee and Claire Lambert</em> <b>Part V: Decision making, attitudes and behavioural research </b>19. Framing effects in consumer judgement and decision making <em>Tobias Krüger, Tobias Vogel and Michaela Wänke</em> 20. Enhancing consumer behaviour with implementation intentions <em>Peter M. Gollwitzer, Maik Bieleke and Paschal Sheeran </em>21. The elaboration likelihood model: Understanding consumer attitude change <em>Jacob Teeny, Pablo Briñol and Richard E. Petty</em> 22. Transactions as tradeoffs between costs and benefits <em>Bernadette Kamleitner and Ruta Ruzeviciute</em> 23. Naïve theories about marketing and consumption in consumer inference <em>Hélène Deval, Maria L. Cronley, Susan Powell Mantel and Frank R. Kardes </em>24. What makes tomorrow’s gain worth today’s pain? Cognitive, motivational, and affective influences in consumers’ self-control dilemmas <em>Aparna A. Labroo and Anastasiya Pocheptsova</em> 25. Sex drive and consumer decision making <em>Rui Chen and Maggie Wenjing Liu</em> 26. Ageing and consumer behaviour: Challenges and opportunities <em>Stephanie M. Carpenter and Carolyn Yoon</em> <b>Part VI: Products, branding preferences and sustainability </b>27. Sustainability and consumer psychology <em>Eda Gurel-Atay, Lynn R. Kahle and Elizabeth A. Minton </em> 28. Moving towards sustainable consumption: A psychological perspective on improvement of public transport <em>Margareta Friman and Tommy Gärling</em><em> </em>29. The psychology of branding <em>Arnd Florack and Johanna Palcu</em> 30. Aesthetics: Antecedents, underlying processes and behavioural consequences <em>Martin Reimann and C. Clark Cao</em> 31. Anthropomorphism <em>Pankaj Aggarwal and Ann L. McGill</em> <b>Part VII: Internet and electronic media </b>32.<b> </b>Novel phenomena, evolving frameworks: Exploring social influence in the online world <em>Rebecca Walker Reczek and Cait Lamberton</em><b> </b>33. Representations of race, gender, and sexual orientation in gaming content<b> </b><em>Melody A. Stotler and Karen E. Dill-Shackleford</em><b> </b>34.<b> </b>Personality-customized advertising in the digital environment<b> </b><em>Sandra Matz</em></p>