Routledge International Handbook of Consumer Psychology

<p></p><p>This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. </p><p></p><p>The book is divided into seven sections offering a truly comprehensive reference work that covers:</p><p></p><ul> <br><br><p></p> <li>The historical foundations of the discipline and the rise of globalization</li> <br><br> <br><br><p></p> <li>The role of cognition and multisensory perception in consumers’ judgements</li> <br><br> <br><br><p></p> <li>The social self identity and well-being including their relation to advertising</li> <br><br> <br><br><p></p> <li>Social and cultural influences on consumption including politics and religion </li> <br><br> <br><br><p></p> <li>Decision making attitudes and behaviorally based research</li> <br><br> <br><br><p></p> <li>Sustainable consumption and the role of branding</li> <br><br> <br><br><p></p> <li>The particularities of online settings in framing and affecting behavior</li> <br><br> </ul><p></p><p>The <i>Routledge International Handbook of Consumer Psychology</i> will be essential reading for anyone interested in how the perceptions feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing as well as professionals interested in a deeper understanding of the field.</p>