Advertising and Psychology (RLE Advertising)

<p>In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man's conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question <i>Advertising and Psychology</i> attempts to answer. Dealing as it does with so complex and fascinating a theme this book's purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader.</p>