Commercial Advertising (RLE Advertising)

<p>The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and collected purport not to be a working textbook of Advertising but rather a statement of practical principles. Every opportunity has been taken to illustrate with examples described from actual practice the theories propounded.</p><p>The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. <i>Commercial Advertising</i> examines how this state of affairs came about and how businesses conduct their Advertising in the modern age.</p><p>First published in 1919.</p>