Planning Advertisements (RLE Advertising)

<p>The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business <i>Planning Advertisements </i>first considers the initial stage where the advertisement practitioner—advertiser relationship is paramount before looking at the planning stages needed for all types of advertising ranging from direct mail to hoardings.</p><p>First published in 1935.</p>