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About The Book
Description
Author
<p>The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business <i>Planning Advertisements </i>first considers the initial stage where the advertisement practitioner-advertiser relationship is paramount before looking at the planning stages needed for all types of advertising ranging from direct mail to hoardings.</p>
Piracy-free
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Details
ISBN 13
9781138994959
Publication Date
-26-11-2015
Pages
-208
Weight
-303 grams
Dimensions
-156x234x11.29 mm
