Managing Innovation Within Networks

<p>Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development adoption and diffusion it then places them in the context of industrial networks investigating such topics as user-involvement interaction and market strategies. The book is essential reading for students of marketing technology and strategy. </p>