Rowntree and the Marketing Revolution 1862 1969

This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree the confectionery manufacturer and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations as well as in marketing.