<P><Font size=+1><B><CENTER>CONTENTS</CENTER></B></Font><P><BR><BLOCKQUOTE>Acknowledgments<P>Introduction</BLOCKQUOTE><P>Chapter 1 Election Industry Inc.<P>Chapter 2 Wellstone 1990<P>Chapter 3 Political Advertising vs. Real Advertising<P>Chapter 4 Effective Political Campaigning<P>Chapter 5 The Unbearable Dumbness of Polling<P>Chapter 6 People for Perot 1992<P>Chapter 7 Wellstone 1996<P>Chapter 8 Getting Under Your Opponent's Skin<P>Chapter 9 Negative Campaigning and Rapid Response<P>Chapter 10 Let Them Stay Home<P>Chapter 11 DFL Gubernatorial Primary 1998<P>Chapter 12 Ventura for Governor 1998<P>Chapter 13 Secrets of Three-Breakfast Polling<P>Chapter 14 My Dinner with Warren and Annette<P>Chapter 15 Presidential Follies<P>Chapter 16 Nader 2000<P>Chapter 17 Third Parties in America<P>Chapter 18 The Internet and Politics<P>Chapter 19 Money in Politics and How to Overcome It<P>Chapter 20 Looking Forward and Moving Ahead<P><BLOCKQUOTE>Afterword<P>Index</BLOCKQUOTE>