Run with Foxes

<p>Paul Dervan has spent 20 years in marketing working for high-profile brands creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn’t. </p><p>He’s been up close with some of the world’s finest marketers and seen both successes and failures – sometimes on a colossal scale.</p><p>Run With Foxes is a blistering must-read collection of real-life stories from this fascinating world revealing the messy reality of decision-making in marketing and the secrets of making better decisions. </p>